The Dental Anywhere Blog

Mobile Apps vs. Mobile Websites

It seems like everywhere you are, most people have their eyes glued to the screen of their phone. It is no surprise with all you can accomplish using modern smartphone technology. Flurry App Analytics reported earlier this year that 80% of time spent on smartphones is app use, and only 20% of time is spent using their web browser. But what is the real difference between mobile sites and mobile apps that leads us to almost completely neglect our browsers?

ID-100162422

Mobile websites are accessed through our smartphone’s web browser. They rely on an internet (3G, 4G, LTE or WiFi) connection to function entirely. In contrast, a mobile app is downloaded onto the phone and some, if not all, functions are available even without an internet connection. Since its features are not dependent on how many “bars” you have, different modules can load more quickly and transition smoothly, offering an optimal aesthetic appeal. An app is not at the mercy of the consumer’s service provider.

Mobile apps are more useful in terms of interaction- they can communicate with other built-in apps to fully maximize the convenient features of your smartphone, such as GPS, text messaging, calendar, and the camera.  While a mobile site stops running when you exit the browser, a mobile app can share data with other apps and function in the background- saving appointments to your calendar and reminding you of them an hour beforehand, for example.

Apps are especially convenient to find on your phone- they have designated icons that you can use to open them up straight from your home screen. Once downloaded, an app’s icon will always be on the smartphone screen, reminding the consumer to use the app. On the other hand, mobile sites must be sought out and it is often frustrating perusing through the site’s content looking for a specific page or function. People are hesitant to save a mobile site bookmark to their home screen, while they make a commitment to using an app when they download it to their phone.

Apps are more personalized, and much more dynamic than mobile sites. A user can save specific settings within an app, while you cannot save data for use later within a mobile site. For example, apps can keep a user logged in so they only have to log in once, even after closing the app.

Now, let’s talk about dentistry, specifically your dental office. A mobile app is a much more viable solution than a mobile site to enhance patient care and office efficiency. With a Dental Anywhere mobile app, patients can contact you via email, text message, or phone call- all straight from the app. They can report dental emergencies via an interactive tooth chart, send you a picture of the problem, and receive stored advice on how to manage their concern with a few swipes of the screen. Patients are not only able to request appointments, but can set up a reminder for themselves while only using your office’s app. No longer will your home care tips go forgotten; they can even save treatment notes into the app for reference later.

Mobile apps just make sense- for both you and your patients.

Image: nokhoog_buchachon / FreeDigitalPhotos.net

Leave a Reply

Post Navigation

 
%d bloggers like this: